Small businesses need to stop treating social media like a high school popularity contest. Here are tips and best practices to leverage social media for success:
Know your audience - 70% of users follow brands on social media to learn about new products. Cater your content to your target audience.
Engage, don't just post - 90% of users say they've interacted with a brand on social media.
Respond to comments, answer questions, and create a dialogue.
Be visual - 93% of the most engaging posts on Facebook include images. Use eye-catching visuals to grab attention.
Use hashtags - Posts with at least one hashtag have 12.6% more engagement. Use relevant hashtags to expand your reach.
Track your success - Use analytics to measure your success and make data-driven decisions. Don't just guess what works, know what works.
With these tips, small businesses can use social media to engage with their target audience, drive traffic to their website, and increase brand awareness. And, remember, social media isn't a popularity contest, it's a way to build genuine connections with your audience.
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