Learn to set up and optimize paid ads to boost your business ROI during the Holiday shopping season by mastering ad creation, targeting for your audience, and ad optimization 
 

This course is designed for small business owners and entrepreneurs who want to learn how to effectively promote their products or services online. In this course, you will learn the basics of digital marketing, including website design, social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
 

You will start by understanding the fundamentals of digital marketing and its importance in today's business world. You will learn how to create a digital marketing plan that aligns with your business goals and target audience. You will also learn how to develop a brand voice and messaging that resonates with your target market.
 

Next, you will learn about website design and development, including how to create a user-friendly and engaging website that converts visitors into customers. You will also learn about search engine optimization (SEO) techniques that will help you rank higher in search engine results pages (SERPs) and drive organic traffic to your website.
 

You will then delve into social media marketing, where you will learn how to effectively use popular social media platforms such as Facebook, TikTok, and Instagram to engage with your audience and promote your business. You will also learn how to create engaging content that is tailored to each platform.
 

In addition to social media marketing, you will also learn about email marketing, which remains one of the most effective ways to communicate with customers and prospects. You will learn how to create effective email campaigns that drive engagement and conversions.
 

By the end of this course, you will have a solid understanding of digital marketing and how it can benefit your small business. You will have the skills and knowledge needed to create effective digital marketing campaigns that drive traffic, engage customers, and increase sales.